Online Sales and Marketing Summit

Mike Lyon has accumulated a wealth of real world knowledge and firsthand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.

He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders.

With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events across the country and presents to thousands of sales and marketing professionals every year.

He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online.

Kevin Oakley is the most trusted name in new home marketing to builders and developers across North America. He has over 20 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family-owned builder (Heartland Homes). He was intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes prior to joining Do You Convert.

During his time with NVR, a top 5 home builder, Kevin had full operational responsibility for land, operations, construction, and sales for two home building divisions in the Pittsburgh MSA. While at Heartland Homes, Kevin’s management helped to grow sales by 15-20% each year during the downturn from 2008 – 2012 while simultaneously shrinking the marketing budget each year.

Kevin’s extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in today’s market. From launching new communities, increasing online lead volume or conversion, improving your customer’s experience, lowering marketing costs, strategic planning, and so much more – he has an outline for success. Kevin speaks regularly at the International Builder’s Show and Pacific Coast Builder’s Conference as well as select local home building associations and home building companies looking to gain an edge over the competition. Kevin is the author of Presale Without Fail: The Secret to Launching New Communities with Maximum Results, and the host of the Market Proof Marketing podcast.

With over 17 years in sales and marketing for new home builders, Jen Barkan brings frontline experience to Do You Convert as Online Sales Coach. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists and worked with builders across the country to help develop their online sales programs. In addition to helping builders, Jen is a regular speaker at industry events and webinars and hosts a monthly series called Online People Talking, OPT, where she highlights Online Sales Specialists.

Prior to joining DYC, Jen developed and managed the Online Sales Program for Rose & Womble Realty’s New Homes division in Hampton Roads, which grew to represent 20 builders and over 45 communities.

In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. In 2016, Jen received Professional Builder Magazine’s 40 under 40 award.

When Jen isn’t coaching online sales specialists, she’s spending time with her family and five rescue pups.

With over 15 years of experience in home building, Julie possesses practical, first-hand knowledge of the industry and real-world insights into the marketing challenges builders face. Before joining the Do You Convert team, she worked in marketing for Ideal Homes, an award-winning, mid-sized home builder in Oklahoma. She has an extensive background in digital marketing, writing, content creation, and CRM management. Julie earned a BA in Mass Communication from the University of Oklahoma. She and her family live in southeast Louisiana where she also enjoys training Jiu Jitsu and writing novels.

Sarah has over 15 years of experience in digital marketing, with eight years of experience in the home building industry. She has a passion for building engaging and results-driven digital strategies, and believes in continuous improvement and methodically measuring performance.

Before joining the Do You Convert team, Sarah was Director of Marketing for a privately-owned homebuilder in Arizona with over $110 million in annual revenue. In her role, she built and managed the company’s in-house digital marketing team and steered the company’s voice and marketing vision. Sarah employed innovative digital marketing strategies, leading the company to increase sales by an average of 16 percent each year.

In 2018, Sarah received the Silver Award for Marketing Professional of the Year from the National Sales & Marketing Council.

Sarah received her Bachelor’s degree from the Savannah College of Art and Design, and combines her creative background with her passion for data and analytics to create comprehensive digital experiences for consumers.

Karla has 12 years of experience in graphic design and has been designing for real estate and developers since 2014. Her graphic design experience combined with her new-home marketing background gives her a unique perspective and invaluable skills to best serve home builders.

Before joining Do You Convert, she ran her own successful design company that primarily worked within the real estate sector. She also served as marketing director for a private, family-owned homebuilder where she rebranded the company, managed the OSC, and executed their marketing strategy.

A NAHB Silver Award Winner (2025), Karla’s design work is multifaceted and encompasses visual brand identities, signage programs, print, advertising, and web design. She’s passionate about rebranding and refreshing brands for builders by listening to their stories and making impactful changes through design.

With a broad range of experience working with teams of all sizes, she’s able to demonstrate that a well-designed brand is achievable and provide tools for success. Karla believes good design strengthens your brand, ignites confidence with internal staff, supports your sales teams, and creates confidence and trust with buyers.

In 2021, Karla was named one of Probuilder Magazine’s 40 Under 40. She received her certificate in Brand Management from Cornell in 2023, and she serves as an American Institute of Graphic Arts (AIGA) Mentor.

Jackie Lipinski is an accomplished marketing professional with a passion for driving results in the home building industry. She joined Do You Convert with over five years of experience as the Marketing Director for a luxury home builder (American Classic Homes) in Washington State with over $80 million in annual revenue, and an average sales price over $1.5 million. Her expertise extends beyond luxury homes, as she served as the Director of Marketing for the multi-family division as well, successfully managing the presale launch programs for over 700 units.

As a Marketing Coach at Do You Convert, Jackie excels in training home builder marketing teams to analyze challenges, develop actionable plans, and implement strategies to drive results. She works with Home Builders in over twenty states with a total combined estimated revenue of $2 billion dollars. Jackie’s ability to navigate diverse segments of the market demonstrates her versatility and adaptability in delivering impactful solutions. Her unique blend of analytical prowess, abstract thinking, and problem-solving skills sets her apart as a strategic thinker who knows how to achieve tangible outcomes for home builders nationwide.

Jackie thrives on creating and implementing marketing processes where none had existed before. She possesses a keen eye for identifying untapped opportunities and leveraging them to elevate home builders in any market. Her collaborative nature, coupled with a deep understanding of the industry, enables her to provide valuable insights and solutions.

Originally from Illinois, Jackie currently resides in the greater Seattle area of Washington state with her husband, Matt, and their two children. In her free time, Jackie loves to hike and is working on her goal of visiting all the National Parks in America. She has currently visited 18 out of the 63 national parks in the USA.

Beth has over 14 years of experience in Sales and Marketing. Before joining Do You Convert, she spent seven years with a production builder based in Texas. There, she served as an onsite Sales Executive, and then built out the internal Marketing and Online Sales departments. Under her leadership, the Marketing and Online Sales team generated over $150 million in yearly sales and contributed nearly 70% of company sales. Beth also collaborated on the launch of four companies/brands, designed and launched three websites, and refreshed the company’s brand.

Passionate about building teams, brand stories, and customer journeys, Beth excels at creating a data-driven, holistic marketing strategy that thrives on Sales and Marketing collaboration.

Named one of Builder Magazine’s 40 Under Forty class of 2019, Beth received NAHB’s the Nationals Silver Award for Marketing Professional of the Year in 2022. Beth is a respected industry expert. She has spoken four times at both the International Builder Show (IBS) and the Online Sales and Marketing Summit. Her knowledge and expertise have had a significant impact on the industry, and she is always willing to share insights from her experience.

She currently resides in Georgia with her husband, two children, and two dogs. They frequently move across the country due to her husband’s military career but call Maryland home. In her free time, you can find her eating, spending time with her family, or looking up useless movie facts.