Marketing

Marketing never stands still. The pace of change is relentless (new tools, new platforms, shifting consumer behaviors) while the pressure to hit both this month's numbers and build for the years ahead never lets up. Knowing where to focus is half the battle, and that's exactly what we’ll be talking about!

This year, we're pulling back the curtain on the entire Market Proof System: the holistic approach to builder marketing that connects every channel, every campaign, and every touchpoint into a single, results-driven framework. And for the first time, we're showing you how to integrate today's most powerful AI tools and workflows directly into it.

Through keynotes, roundtable discussions, real-world case studies, and more, you'll walk away with clarity on what's actually working - and a clear path to put it into practice.

Online Sales

Are you better than a bot? AI can send the email, log the lead, and draft the follow-up, but it cannot read the conversation, earn the trust, or close the gap between a curious buyer and a qualified appointment. This year's Summit is built around one central truth: the Online Sales Specialists who win aren't competing with the bot, they're operating in a dimension the bot can't reach. We're kicking off with the Online Sales Manifesto and setting the tone for two days of sessions designed to help you go beyond the basics and show up unmistakably human.
Join us for a high-energy day of expert panels, hands-on workshops, and real conversations with some of the top-performing online sales teams in the industry. Whether you're just finding your footing or you're a seasoned pro ready to raise the bar, you'll walk away inspired, equipped, and unapologetically confident in what makes you different. This is the Summit that meets you where the industry is right now and points you toward what's next.

Leadership

The hardest part of leading isn't “making the call.” It's getting a clear enough picture to know what call to make. Reports get cleaned up before they reach you. Problems get reframed as updates. Departments that should be in lockstep end up optimizing for their own dashboard. By the time you uncover the core issue, you're already a quarter behind (or longer) on solving it. The current state of companies overpromising solutions that your boss believes are true doesn’t help you either.

These two hours are built for the work only you can do: aligning teams, designing team structures for where the market is actually heading (not where it was five years ago), and building the forecasting muscle to make confident decisions when half your inputs are shifting beneath you. We're going to talk about how marketing, online sales, and on-site sales need to communicate with each other, and where ownership lines need to be redrawn.

Fewer blind spots. Better questions. Stronger teams.